Just out of college and straight into a 20 year old Advertising Agency named The Art Department, I embarked on my marketing yatra when billboards and TVCs were preferred over digital. I helped big brands transition to digital and visualized how the future was digital. If big brands with budgets so huge are shifting to digital, why shouldn't the small ones directly jump in and leverage the low cost opportunity?
This enlightenment led to my inner entrepreneur setting up Social Soda, an agency focused in Digital Marketing which later became Start Advertising in collaboration with a handful of artists.
Today, I am a One Man Rock Band and I owe this to Start Ad, for it was there that I dabbled in everything marketing - from strategy to copy to design to performance marketing. Over the years, I've perfected the art.
Content Strategy Social Intelligence
Campaign Management Sales Enablement Social Media Marketing
Event Marketing Media Management Creative Initiatives Dynamic eMail Marketing Content Creation tMotion graphics Videos
2020 - 2021
Asst. Marketing Manager - SHOPX
Disrupting the Indian retail industry with the team at ShopX
● User engagement
● Lead Generation
● Video marketing
● Growth campaigns
● Content Marketing
Head of Digital @ THE UNKNOWN
Managing all dynamics around account management.
● New client acquisition
● Digital Strategy
● Client retention
● Content Strategy
● Design (When the art team goes incommunicado)
Sales Enablement Consultant @ SYNUP
Providing the sales organisation with the information, content, and tools that help them sell more effectively.
Liaison between the sales, marketing and product team.
SMM & SEM Specialist @ PINK LEMONADE
● New business acquisition
● Growth Hacking performance for existing clients
● Optimising the internal workflow for better efficiency
Social Media Strategist @ ORIGAMI CREATIVE CONCEPTS
● Helping large brands transit from O2O
● Campaign Management
● Dynamic Email Marketing initiatives
● Business Development - Upselling
Founder @ START ADVERTISING
Start Advertising (Social Soda) was owned, run and rocked by a bunch of young people. A full service agency that made a stronger impact for brands in Hyderabad.
2009 - 2012
St. Mary's College, Yousufguda
Bachelors in Mass Communication and Media Studies
2007 - 2009
Bhavan's Sri Aurobindo College
Civics. Economics & Commerce
I seek the road for answers and the questions have taken me across 21 states in the country, solo on a good ol' Royal Enfield #CrankheadRides
Sometimes my day has more than 24 hours, this is the life I chose, #GotCoffeeWillHack
Trying to put the real 'life' in my #AgencyLife