CV

Professional Summary

Just out of college and straight into a 20 year old Advertising Agency named The Art Department, I embarked on my marketing yatra when billboards and TVCs were preferred over digital. I helped big brands transition to digital and visualized how the future was digital. If big brands with budgets so huge are shifting to digital, why shouldn't the small ones directly jump in and leverage the low cost opportunity?

This enlightenment led to my inner entrepreneur setting up Social Soda, an agency focused in Digital Marketing which later became Start Advertising in collaboration with a handful of artists.

Today, I am a One Man Rock Band and I owe this to Start Ad, for it was there that I dabbled in everything marketing - from strategy to copy to design to performance marketing. Over the years, I've perfected the art.

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Skills

Content Strategy Social Intelligence
Campaign Management Sales Enablement Social Media Marketing

Event Marketing Media Management Creative Initiatives Dynamic eMail Marketing Content Creation tMotion graphics Videos

Work Experience

2020 - 2021

Asst. Marketing Manager - SHOPX

Disrupting the Indian retail industry with the team at ShopX
● User engagement
● Lead Generation
● Video marketing
● Growth campaigns
● Content Marketing

2019-2020

Head of Digital @ THE UNKNOWN

Managing all dynamics around account management.
● New client acquisition
● Digital Strategy
● Client retention
● Content Strategy
● Design (When the art team goes incommunicado)

2018-2019

Sales Enablement Consultant @ SYNUP

Providing the sales organisation with the information, content, and tools that help them sell more effectively.
Liaison between the sales, marketing and product team.

2017-2018

SMM & SEM Specialist @ PINK LEMONADE

● New business acquisition
● Growth Hacking performance for existing clients
● Optimising the internal workflow for better efficiency

2016-2017

Social Media Strategist @ ORIGAMI CREATIVE CONCEPTS

● Helping large brands transit from O2O
● Campaign Management
● Dynamic Email Marketing initiatives
● Business Development - Upselling

2012-2016

Founder @ START ADVERTISING

Start Advertising (Social Soda) was owned, run and rocked by a bunch of young people. A full service agency that made a stronger impact for brands in Hyderabad.

Education

2009 - 2012

St. Mary's College, Yousufguda

Bachelors in Mass Communication and Media Studies

2007 - 2009

Bhavan's Sri Aurobindo College

Civics. Economics & Commerce

Interests

I seek the road for answers and the questions have taken me across 21 states in the country, solo on a good ol' Royal Enfield #CrankheadRides
Sometimes my day has more than 24 hours, this is the life I chose, #GotCoffeeWillHack
Trying to put the real 'life' in my #AgencyLife